Frozen has been smashing records for the last few months, at the box office and on the music charts. Now, even though the film is still playing in theaters (it was in the top 10 at the domestic box office last weekend, bringing in about $2 million), it is now breaking Blu-ray/DVD records, on just its first day of home video release. Released on Tuesday, a few weeks after the release of the digital download, the day resulted in one of the biggest for a film in the last decade!
In its first 24 hours, including pre-orders, Frozen sold through 3.2 million copies (via Variety), enough to place it among the greatest single day performances in the home video space. This week harkens back to the 90s, when Disney dominated home video with the release of The Lion King (which had destroyed box office records as well). Frozen has proven to be an unslayable beast in whatever arena it enters – with its sights set on Broadway, it may just also conquer the great white way.
Frozen is set to continue breaking records, as it is on a path to become the highest grossing animated film ever (it is not too far from dethroning Toy Story 3). The film has reminded audiences of the power of Disney Animation, a great feat indeed.
In case you haven’t already, you can order Frozen from Amazon now!