Frozen has been smashing records for the last few months, at the box office and on the music charts. Now, even though the film is still playing in theaters (it was in the top 10 at the domestic box office last weekend, bringing in about $2 million), it is now breaking Blu-ray/DVD records, on just its first day of home video release. Released on Tuesday, a few weeks after the release of the digital download, the day resulted in one of the biggest for a film in the last decade!
In its first 24 hours, including pre-orders, Frozen sold through 3.2 million copies (via Variety), enough to place it among the greatest single day performances in the home video space. This week harkens back to the 90s, when Disney dominated home video with the release of The Lion King (which had destroyed box office records as well). Frozen has proven to be an unslayable beast in whatever arena it enters – with its sights set on Broadway, it may just also conquer the great white way.
The records don’t stop there. Although it did not provide concrete numbers, Amazon also revealed that in just one day Frozen had become “the bestselling kids movie of all time on disc,” a milestone previously held by Despicable Me. The retailer had been taking pre-orders for some time, so it likely amassed quite a few orders before Tuesday. Still, the Blu-ray and DVD sets remain #1 and #2 on Amazon’s TV and Movies chart, a position that the film will likely come to call home, if we can take any lessons from its incredible box office run.
Frozen is set to continue breaking records, as it is on a path to become the highest grossing animated film ever (it is not too far from dethroning Toy Story 3). The film has reminded audiences of the power of Disney Animation, a great feat indeed.
In case you haven’t already, you can order Frozen from Amazon now!