I’m going to Disney World! That famous sentence, which was first uttered by New York Giants quarterback Phil Simms after his team won the Super Bowl in 1987, has become a staple in the promotion of Disney Parks. Although it is most often associated with Super Bowl winners, Disney has also historically signed stars from other sports and entertainment events to scream those famous words. Last night, the Seattle Seahawks claimed a decisive victory over the Denver Broncos, and the game’s MVP, Malcolm Smith, headlined this year’s spot. Watch it after the break!
The famed phrase has entered into pop culture legendary status with many having joked that they are going to Disney World after they achieve a significant victory. Actually, when Disney asks stars to record the brief sentence, they record two versions – “I’m going to Disney World!” and “I’m going to Disneyland!”. The two variations allow Disney to cater the spots to audiences based upon their location in the country. Those closer to the east coast see an ad for the Florida parks, while those closer to the western side of the country are shown the Disneyland version.
From the very first ad in 1987, “When You Wish Upon A Star” from Pinocchio has played at the beginning. This year, Disney asked Idina Menzel, who has charmed audiences around the world with her voice work as Elsa in Frozen, to perform a cover of the song. Her version of “Let It Go” from the hit animated film has been sitting atop the music charts for months, so she is clearly a choice reflecting current popularity. Listen to her powerful rendition in the Disney World version of the ad below (via Stitch Kingdom):
Following tradition, Malcolm Smith is scheduled to partake in a celebratory parade down Main Street, U.S.A. in Walt Disney World’s Magic Kingdom park later today!