There is simply no stopping Frozen. A few weeks before the latest release from Walt Disney Animation Studios, buzz began to build, about how the film had great potential to be a major success. From the heart-tugging story and the memorable characters to the great soundtrack and stunning animation, it was clear that Frozen was not just another movie. Audiences across the continent and around the world have demonstrated that, and now the film has become the highest-grossing (non-sequel) animated film ever in North America!
Sequels certainly have an advantage over original films when it comes to box office potential. That is sadly one of the reasons why we see so many of them in this age – the public already has a relationship with the characters and understand how the film’s world works, so there is already a pull there for the marketing team to utilize. A non-sequel generally needs to depend on itself for its success, and there is nothing that amplifies that chance at succeeding than the word of mouth from viewers who loved it and tell everyone they know to go watch it, too. The more they enjoyed it, the more genuine they sound when they share their excitement with others, and the more likely that a film maintains high gains at the box office.
That is exactly what has been happening with Frozen, which recently passed The Lion King to become Disney Animation’s biggest film ever (not counting re-releases). This weekend, its 10th weekend, Frozen added an additional $9 million, and has zoomed past Pixar’s Finding Nemo to take full ownership of the biggest non-sequel animated film in North America. Nemo had accumulated about $340 million in its initial run, but Frozen now sits at almost $348 million, with no signs of stopping. Only Despicable Me 2, Toy Story 3, and Shrek 2 sit higher than Frozen, but DM2‘s $368 million gross is within reach.
Internationally, the animated film has taken in over $462 million, for a total worldwide gross of more than $810 million. With major territories such as China and Japan still awaiting the release of the film, and it still performing admirably in countries where it has already been released, even the $1 billion mark does not seem insurmountable. Finding Nemo‘s $936.7 million worldwide take will inevitably be passed in the process which would make Frozen the highest grossing non-sequel animated film worldwide as well!
Disney is taking full advantage of the film’s popularity, as Frozen will see a bump in theater numbers, with a limited run of a sing-along version coming January 31st. On-screen lyrics will be accompanied by a bouncing snowflake, so audiences can feel free to belt out the songs with fellow viewers.
Frozen is still in theaters, so if you have not had the opportunity to check it out, Disney is giving you every chance! Stay tuned as we continue to cover the film’s historical record-breaking run.